Sales can be a dirty word in dentistry, but it doesn’t have to be. Dr. Bao-Tran Nguyen, co-founder of Fast Growth Practice, tells us about her approach to marketing that will actually get you excited about…shh… sales.
Remember, we’re not selling something people don’t need. Therefore, your sales strategy shouldn’t be selling certain types of treatments. Instead, the strategy you should focus on is how you communicate with patients. Dr. Nguyen offers advice on the right power questions to ask patients that will lead them to the point where they take ownership and say exactly what they need, so you can help them with a solution. After all, when you truly believe in your solutions then selling is serving!
Too often, too many dentists are on autopilot. We’re all very good at diagnosing, but we aren’t always so good at communicating these diagnoses and treatment plans to our patients. Unfortunately, communication isn’t something they teach in dental school. That’s where Dr. Nguyen comes in. Of course, dentists must be willing to change themselves, but it’s never too late to learn something new, especially when it comes to marketing.
It takes a certain kind of personality to seek out new opportunities and embrace change, but it gets so much easier once you take that first step. Listen now for advice on setting conversation agendas with patients and the secret formula for the $100,000 day.
If you would like to get in touch with Dr. Nguyen, send an email to firstname.lastname@example.org or a direct message on Instagram @drbaotran.
In This Episode You Will Learn
About Dr. Nguyen’s amazing journey and how it has shaped her future 3:13
How to take advantage of new opportunities 7:40
The most common routines dentists fall into 16:16
The types of marketing Dr. Nguyen uses most 25:23
What Dr. Nguyen’s ideal coaching client looks like 31:12
Some Questions We Ask
How did the business side of dentistry bring Drs. Nguyen and Jeal together? 1:11
What inspired Dr. Nguyen to start Fast Growth Practice and design The $100,000 Day formula? 18:08
What kind of niche marketing and growth strategies make Fast Growth Practice stand out from the rest? 27:22
What kind of slang does Dr. Nguyen use with clients? 36:46