Dr. Céline Higton is all about taking the initiative. When she graduated from dental school in London, she was advised by a mentor to forget the job advertisements for the larger practices and pick out which private practices she wanted to work with. Then it was only a matter of tailoring a CV and cover letter and hand-delivering it to each one.
This advice proved invaluable. Not only did she find a perfect first dental job, but it also inspired her to take that same approach with the rest of her career, including how she posts on Instagram. Dr. Higton only posts images that inspire her. She now has 26,000 followers.
Dr. Higton didn’t really like social media at first, but she focused on finding a genuine way to connect with people online that was less about likes and more about education. The secret to being successful on social media, she says, is to inspire. She takes time to reply to every message and she only posts about general dentistry to help followers learn the tips and tricks of the trade. Sincerity like that translates through a screen.
Dr. Higton uses Instagram as an educational tool and she’s sharing some of the things she’s learned over the years. She discusses the rules she has about what types of photos to post and how to know your audience if you want to gain momentum on social media.
Tune in now to learn how she uses Instagram as an educational tool, and how Dr. Higton is using her experience with social media to create a new kind of dental education website.
In This Episode You Will Learn:
Where Dr. Higton finds her motivation
How Instagram opens new doors for dentists professionally
The right way to take Instagram-worthy photos
Dr. Higton’s favorite things about teaching dentistry
Why Dr. Higton was inspired to create her own education website
Some Questions We Discuss:
What’s a Foundation Training Year?
How did Dr. Higton gain 26,000 followers on Instagram?
What is the process for creating an Instagram post and engaging with followers?
Can you learn more by going back to look at images of your own work?
How do engagement styles differ on Instagram vs. an educational website?
What is Dr. Higton’s favorite dental slang?
Follow Dr. Higton on Instagram: @drcelinehigton or send her an email at email@example.com