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Dr. Nate Jeal and the Dirty Word of Dentistry

Updated: Feb 16, 2022

Dr. Nate Jeal is proof that the path to dentistry doesn’t have to be conventional. This “unconventional” path put him on many different journeys, and he quickly learned how taking control of one’s life can open up many different doors.

Today, Dr. Jeal owns three dental practices, one of which he started from the ground up. This is a seemingly wild path from his previous experiences as a butcher and bike mechanic. Overall, Dr. Jeal and his wife have owned six dental practices, and he offers his insight into what it’s like to have to hit the ground running. Learning a bunch of things in a hurry is never easy, but he shares what he’s learned, and we discuss all of the highs and lows of growing and marketing for a multi-practice business.

When we talk about growth, we’re discussing more than the financial. Growth means team development and learning how to train your team and hire the type of people who are internally motivated for success. We discuss the biggest challenge of hiring and keeping good people and how the future of multi-practice dentistry is changing.

Dr. Jeal doesn’t buy into all the “doom-and-gloom talk,” he says, and he shares what he’s looking forward to most in our industry. He’s had to change up his marketing strategy like many of us after COVID-19, but the $100,000 Day strategy he developed with his wife is stronger than ever. We discuss how they keep up with it and more ways he continues to reach patients during the pandemic.

There’s a key framework to understanding and talking to people, Dr. Jeal says. Sales is serving people, and providing them with solutions to their problems should be at the top of your marketing strategy.

It’s more important than ever to listen to our patients and address their priorities rather than our own. Dr. Jeal shares the top questions dentists can ask their patients about their oral health and how to work their answers into a successful marketing strategy. Unfortunately, too many dentists aren’t thinking proactively about what to ask their patients, and Dr. Jeal offers great advice for how dentists can approach their patients about treatment plans and more.

In This Episode You Will Learn:

  • The highs and lows of building a multi-practice business 5:50

  • How Dr. Jeal developed the $100,000 day principles 17:45

  • The four types of customer categories dental patients fall into 29:35

  • The four words Dr. Jeal and his staff are never allowed to forget 36:30

  • The conversational framework Dr. Jeal uses to talk to his patients about treatment costs 40:30

  • How to get in touch with Dr. Jeal online 46:00

Some Questions We Ask:

  • How did Dr. Jeal get into dentistry and become a multi-practice owner? 1:30

  • What does the future hold for multi-practice owners? 10:30

  • How did COVID-19 impact Dr. Jeal’s dental practice in Canada? 14:48

  • Is “sales” a bad word in dentistry? 23:33

  • Why are dentists bad at understanding the difference between “how” and “why”? 37:51

  • What dental slang does Dr. Jeal use in his offices? 43:17


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