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Guest Dr. Brian Baliwas

Updated: Oct 15, 2019

Dr. Brian Baliwas talks about all things Instagram and the slang behind being a Dental Influencer.


That’s right - we’re talking about social media marketing! We invited Dr. Brian Baliwas onto the podcast to share a little about what he knows about social media and all of its slang. Brian discusses how to grow a social media following with a few tactics of his own that include injecting his content with a little dental humor. He also shares why it’s important to build something called a “static page”, slang we go into a little later in today’s episode. 

“Never stop learning. No matter what field you work in - never stop learning! For all the dentists listening out there, this goes beyond staying up-to-date on dental technology and practices. That’s important too, of course, but today’s episode is about learning something new, something modern.”

That’s right - we’re talking about social media marketing! We invited Dr. Brian Baliwas onto the podcast to share a little about what he knows about social media and all of its slang. Brian discusses how to grow a social media following with a few tactics of his own that include injecting his content with a little dental humor. He also shares why it’s important to build something called a “static page”, slang we go into a little later in today’s episode. 


One of the biggest mistakes we make on social media is thinking we have to go “viral”. We spend too much time trying to post content that will get a lot of likes very quickly when we should be focusing on what people are already talking about. Brian recommends joining the conversation that’s already happening by following content you like, whether it has to do with dentistry or not. Following, responding to, and posting content and photos that are actually meaningful to you will help you build a following that is sincere and loyal to your business. Sure, it’s a lot slower than going viral, but good things always come to those who wait.


If you want to learn more about incorporating social media into your dental practice, check out the upcoming Dental Influencers Alliance Meeting. Brian started the event as a meetup for fellow dentists, but it’s evolved into an overnight conference with speakers, breakout sessions, and plenty of opportunities to see how industry influencers are changing modern dentistry. Social media marketing is just scratching the surface. If you’re interested in learning more, tune into this episode right now to hear Dr. Brian Baliwas explain it in his own words.


Click here to listen to this podcast.


In This Episode:

How humour brings a fresh perspective to social media 5:25

How to take the first step into Instagram 9:10

Brian’s favorite resources for social media management 13:54

How to bring more heart into your social media posts 16:30

How to attend the Dental Influencers Alliance Meeting this December 21:28


Some Questions We Discuss:

Why do you think you “suck” at managing social media? 12:15

What is a “static page” and how can it help build your social media following? 19:44

Ever heard of a “lurker” on social media? 22:08

How can we build marketing relationships with social media that really pay off? 27:57


Resources: 

Follow Dr. Brian Baliwas on IG @sfdentalnerd

Learn more about the Dental Influencers Alliance Meeting


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