Updated: Oct 25, 2019
Dr. Lou Berman talks dental instruments, why you shouldn't have to pay more for great quality and how to "take the lead out of the pencil."
As an entrepreneur of many ventures, Dr. Lou Berman has plenty of slang to spare. Working across different industries not only “heightened his business acumen” as he says, but it also helped him become a better dentist.
“Lou loves dentistry, and he especially loves endodontics. The dental slang Lou uses in his practice is both silly and practical, like all slang is, but it really works to help patients understand the sometimes very complicated procedures he performs.”
If you think there aren’t many business opportunities for dentists these days, think again. Lou’s seen it all, from community banking to real estate investment. This kind of experience and access to information helped shaped the way he learned why things are done the way are, inspiring him to find ways to do it better. This kind of attitude ultimately inspired him to launch his new business, Berman Dental Instruments.
Lou loves dentistry, and he especially loves endodontics. The dental slang Lou uses in his practice is both silly and practical, like all slang is, but it really works to help patients understand the sometimes very complicated procedures he performs. Yet after doing thousands of root canals and other pulp procedures, Lou was looking to expand his perspective.
Whether you’re looking for high-quality dental instruments at affordable prices, or need tips on how to build an online community, Lou is overflowing with advice. Launching the website for Berman Dental Instruments really gave him some insight on how to leverage Instagram to his advantage, and we discuss the different ways social media can create a sense of community between fellow dentists as well as dentists and their patients. If you’re interested in making Dr. Lou part of your community, tune in now and connect with him right on his website at www.BermanInstruments.com
In This Episode You Will Learn:
Exactly how many editions of Pathways to the Pulp there are 2:55
The highlights of Lou’s dental career 6:30
How Berman Instruments is solving modern day dental problems 10:40
How to get the best prices on your dental tools without being part of a corporate group 16:00
Why new dentists shouldn't be afraid of starting their own practice from scratch18:00
Why Lou chose to use Italian steel for the new premium line of dental tools 21:58
Some Questions We Discuss:
How can seasoned dentists get their hands on the new edition of Pathways? 4:24
What kinds of entrepreneurial projects can dentists get into? 8:05
How does Lou use social media communities to promote Berman Instruments? 13:42
What new tools are coming down the pipe at Berman Instruments? 20:56
What’s Lou’s favorite dental slang in endo? 23:57
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