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Disney, Dentists, and Dr. Lou Shuman

Updated: Dec 6, 2021

Dr. Lou Shuman was lucky enough to have grown up with many different mentors, including Henry Goldman. His father partnered with Goldman and ultimately ended up inspiring him to pursue his own dental career. But Dr. Shuman wanted to do things a bit differently.

He wanted to create a group practice that would give everything his patients would need in one place, and it eventually grew into a practice with 10 dentists and 25 team members specializing in different things. But life can take a turn you can’t anticipate, and that’s exactly what happened when Walt Disney called.

You might think a person in their right mind wouldn’t turn down an offer from Disney, but that’s exactly what Dr. Shuman did. He didn’t agree with Disney’s 25th-anniversary celebration that overlooked the kids and families who could never afford to visit Walt Disney World, and he told them so. Little did he know that two days later Disney would call him back.

What does Disney have to do with dentistry?

Nothing, at first. But once Dr. Shuman won the Mousecar award, it opened new doors for him and introduced him to a new type of investor in the dental community. These investors were looking into technology and the internet in 1998, and Dr. Shuman dropped his practice and everything he had to commit to a brand new kind of dental education that would operate online.

Fast forward to the 21st century and Dr. Shuman is the CEO of Cellerant Consulting, a consulting firm to help dental companies reach their full potential. He has a knack for taking a three-pronged approach to marketing strategy, product development, and brand acceleration that helps domestic and international companies break into the American market.

We discuss some of Dr. Shuman’s more well-known clients as he breaks down his strategies and processes for building a successful dental business. He uses some old-fashioned slang to help business owners and brand new dentists develop their operating strategies and offers some key advice on how to tell if the equipment you’re using is useful or just “bling”. Tune in now to catch Dr. Shuman’s advice.

In This Episode You Will Learn:

  • Why team building is integral to creating a successful practice 5:11

  • How winning a Mousecar award from Disney can change your life 7:04

  • How to decide what kind of dentistry technology to focus on 14:37

  • Steps Dr. Shuman takes to bring new companies into the American market 23:13

  • How to tell the difference between bling and the tools that are truly useful 33:12

Some Questions We Discuss:

  • What did Dr. Shuman learn about dentistry from international soccer? 2:57

  • What piqued his interest in technology? 11:55

  • How does Dr. Shuman find new emerging companies to work with? 20:26

  • What is Dr. Shuman’s favorite part of his job? 36:11

  • What is the best part of working with startups and international companies? 40:46


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